Hair stylists can find it challenging to break into the saturated salon market. Succeeding as a start-up hair salon involves coming up with unusual and innovative marketing ideas to spread the word about your salon, bringing people in the door and giving them an incentive to come back. There are a wide range of marketing options available to entrepreneurs opening a hair salon, ranging in price from free to relatively costly.
Set up a temporary kiosk in the mall or at a community event and offering free haircuts to the public. Focus on making a good impression on anyone who takes advantage of the offer, and use your most talented stylists for the promotion. Give flyers or coupons to participants and passers-by. Doing exhibitions can stimulate word of mouth advertising, as participants will likely show off their new haircut, tell the story of receiving it for free at the exhibition and share your company’s information with others.
Using loyalty programs can be an effective way to encourage repeat customers. Offer customers a free haircut or hair-care product after visiting your salon a certain number of times, or offer discount coupons to customers who frequently purchase premium services.
An automated loyalty rewards program can help to cut down on expenses and provide an additional marketing opportunity. Using technology to track customers’ purchases, you can mail or email reminders when customers earn promotions or free services, which keeps your salon’s name fresh in their minds and further stimulates word of mouth advertising.
Use social networks to keep in touch with your customers. Post pictures of exceptional hair cuts, with clients’ permission, and include profiles of your top stylists. Use your social networking presence to announce promotions and inexpensively distribute coupons as well.
Place advertisements in local outlets, such as local newspapers, community magazines and local television and radio stations. If your services are tailored to a specific market segment, be selective in the outlets that you choose. If you own a high-end, full-service salon, for example, it may be wiser to place ads in a local wine-connoisseur magazine than a free community publication. The opposite would be true if you own a family-oriented salon with a low-cost focus.
Direct marketing can be an effective and cost-efficient way to spread the word about your salon. Print flyers and business cards, and pass them out at local events. Post flyers on bulletin boards around town, and place flyers in tanning salons and other relevant outlets if possible.
SOURCE: Demand Media